I noticed a really stylish car with a logo/emblem I had never seen before. At first I was confused because it looked similar to the Lexus logo, and I thought maybe Lexus had changed their logo. Then I realized the car looked a lot like the Kia Optima, so I thought Kia must have come up with a new luxury brand. I googled and found the new Kia K900 luxury car, but it had the ugly Kia emblem, not this new one. Then I google "new Kia logo" and I found a link to Amazon where you can buy this Kia K logo, as well as a Youtube video telling how to install the emblem. I did some more searching and I found on www.kia-forums.com where people were discussing the aftermarket K emblems and where to buy them. In fact Kia enthusiasts call these the K badge, the K5 badge or the 3.0 K emblem. Some claim that it was the original Kia logo used in Korea, others say it is the European Kia emblem. I don't think either are correct and I'm not positive where it comes from, but I do think it is a much better emblem than the OEM version that spells out KIA.